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HDX
Package Design / 2016
HDX was first launched in 2012 by Home Depot. It was built on the foundation of "Trusted value", delivering premium products at an affordable price. HDX offers low price and wide varieties, makes HDX an ideal option for beginners and DIY-ers.
Skills:
Art Direction / Identity Design / Layout
Typography / Package Design
Supervision:
Andrew Gibbs / Jessica Deseo
Role:
Art Direction / Design
The New Identity
The new identity of HDX aims to provide a welcoming first sight into the world of home improvement. The new HDX is not a mere visual identity, but an experience that exists within every part of the brand. The aim is to make home improvement for beginners more accessible and enjoyable.
Current Identity + Packaging
Though the current identity and packaging managed to tie back to Home Depot, they lack the visual impact to compete with other competitors. Especially when placed on the orange racks of the hardware store, they become even more invisible and difficult to spot.
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