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Boston Dynamics
Boston Dynamics builds advanced robots with remarkable behavior: mobility, agility, dexterity, and speed. With their new product aiming to more approachable, assistive, and consumer friendly. The new Boston Dynamics is not a mere visual identity, but an experience of what a consumer-friendly robot should look and feel like.
Identity Design / 2019
Skills:
Art Direction / Identity Design / Layout / Typography / UI & UX
Role:
Art Direction / Design
Supervision:
Gerardo Herrea
The Boston DNA
The colorful palette not only sets the company apart from its competitors, but also introduces a more utilitarian, bold, and focused color palette. The color palette is inspired by the famous Boston fall foliage and iconic Boston DNA
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